KALES BASIC BRAND GUIDELINES
Last updated: July 19, 2026

BRAND NAME
Preferred: Kales
Acceptable: Kales.ai
Avoid: KALES, Kales AI, Kale AI, KalesAI

RECOMMENDED DESCRIPTIONS
- AI character platform
- AI companion platform
- Generative entertainment platform
- AI character chat and creation platform

AVOID UNSUPPORTED DESCRIPTIONS
- Therapy or mental-health treatment
- Human replacement

LOGO USE
- Do not stretch or distort the logo.
- Do not recolor the logo outside the approved files.
- Do not place the logo on backgrounds with insufficient contrast.
- Do not imply endorsement or partnership without permission.
- Keep sufficient clear space around the logo.

CHARACTER ASSETS
- All depicted Kales characters are fictional.
- Do not describe Kales characters as real people.
- Do not imply endorsement by a real person.
- Do not use press assets in unlawful or misleading contexts.
